HIT2HURT was founded in 2026 in Grafton, NSW 2460, Australia, built from a passion for sport, toughness, and the culture of rugby league.

Inspired by the intensity of the game and the mindset it demands, HIT2HURT is more than just a clothing brand, it represents resilience, commitment, and the will to compete. Rugby league is at the core of everything we do, influencing our designs, our attitude, and our vision.

Our goal is simple but powerful, to see HIT2HURT apparel worn by fans and players alike, from local grassroots matches to professional rugby league games. We want our gear to represent those who play hard, train harder, and live the game every day.

We create top-of-the-line fashion wear that blends performance, comfort, and modern street style. Every piece is designed to stand up to the demands of an active lifestyle while making a statement both on and off the field.

HIT2HURT is for those who embrace the grind, respect the game, and aren’t afraid to leave a mark.

Wear it with pride. Play with intent. HIT2HURT.